Project
Design a festival identity using only type. No images.
Design a festival identity using only type. No images.
Idea & Tone
Dirty luxury.
Dirty luxury.
Execution
Hand-lettered the NOIR wordmark and scanned it untouched for human texture.
Built a modular grid and type system with GT Zirkon + Druk Text.
Let weight, spacing, and contrast carry the brand across poster, site, and physical items.
Hand-lettered the NOIR wordmark and scanned it untouched for human texture.
Built a modular grid and type system with GT Zirkon + Druk Text.
Let weight, spacing, and contrast carry the brand across poster, site, and physical items.
Atmosphere & Motion
Grain, concrete, and subtle burn effects set a cinematic mood.
The animated logo moves like smoke.
Grain, concrete, and subtle burn effects set a cinematic mood.
The animated logo moves like smoke.
Result
Scalable, moody, and unforgettable.
Scalable, moody, and unforgettable.