📈 336K+ Organic Reel Views - Generated more than 336K organic Facebook Reel views within a three month period
📍 Five-Store Marketing Program - Led localized outreach and marketing strategy across five focus Big Boy locations
🤝 Community Partnerships - Built new relationships with residential communities, colleges, businesses, and local organizations to support traffic and awareness
📍 Five-Store Marketing Program - Led localized outreach and marketing strategy across five focus Big Boy locations
🤝 Community Partnerships - Built new relationships with residential communities, colleges, businesses, and local organizations to support traffic and awareness
Food Photography Showcase
These images are used across various social platforms to attract new customers, boost engagement, and drive foot traffic.
Coney Burger
Farmhouse Stack
Four Cheese Burger
Ending graphic made by Cole Mullens
Starting Lineup Burger Event
For Big Boy's Starting Lineup Burger Event, I produced commercial food photography and multimedia content supporting the launch of three limited-time burgers and the campaign's digital promotions. The event proved highly successful, leading to an extension of the original promotion and the Farmhouse Stack eventually earning a spot on Big Boy's menu.
For Big Boy's Starting Lineup Burger Event, I produced commercial food photography and multimedia content supporting the launch of three limited-time burgers and the campaign's digital promotions. The event proved highly successful, leading to an extension of the original promotion and the Farmhouse Stack eventually earning a spot on Big Boy's menu.
Brand Collaborations
I have contributed creative work to partnership campaigns connecting Big Boy with outside brands and organizations, including Red Bull, Circle House Coffee, and St. Jude Children’s Research Hospital. My role has included photography, short-form video, motion content, and campaign assets designed to support co-branded promotions while maintaining consistency across both Big Boy’s identity and partner requirements.
Red Bull - Created product photography and campaign content supporting co-branded beverage promotion.
Circle House Coffee × St. Jude - Produced photography, reels, and digital campaign assets supporting the partnership and Childhood Cancer Awareness Month initiative.
Live Brand Applications
I have contributed creative work to partnership campaigns connecting Big Boy with outside brands and organizations, including Red Bull, Circle House Coffee, and St. Jude Children’s Research Hospital. My role has included photography, short-form video, motion content, and campaign assets designed to support co-branded promotions while maintaining consistency across both Big Boy’s identity and partner requirements.
Videography/Reel Showcase
Sample size of videos/reels that are used across various social platforms to attract new customers, boost engagement, and drive foot traffic.