Project
Develop a full brand identity for a coffee brand blending French refinement with Detroit grit.
Develop a full brand identity for a coffee brand blending French refinement with Detroit grit.
Concept & Direction
Bon Rôti, meaning “great roast,” sets the tone: sophisticated, grounded, and intentional.
The goal was to create a premium feel without pretense.
Bon Rôti, meaning “great roast,” sets the tone: sophisticated, grounded, and intentional.
The goal was to create a premium feel without pretense.
Execution
I designed a cohesive system spanning logo, packaging, building exterior, signage, and ads.
Minimal typography, stripped-down packaging, and direct messaging define the visual voice.
Refined, raw, and confident.
I designed a cohesive system spanning logo, packaging, building exterior, signage, and ads.
Minimal typography, stripped-down packaging, and direct messaging define the visual voice.
Refined, raw, and confident.
Result
A modern coffee brand that feels high-end but human.
Design meets craftsmanship, and simplicity speaks louder than excess.
A modern coffee brand that feels high-end but human.
Design meets craftsmanship, and simplicity speaks louder than excess.