Logo System Design
I created a logo system that modernizes Connor’s Family Dining while staying true to its legacy. The mark can be seen as both a sunrise and a sunset, symbolizing the heart of the dining experience and the comfort that defines the brand.
Various assets I have crafted for the restaurant, including (but not limited to) logos, advertisements, uniforms, social media posts, and accessories.
A small sample size of videography work.
Joe’s Sunrise Specials – Menu Redesign
Connor’s Family Dining · Jan 2025
Weekday Breakfast Menu · Tribute to Joe Maceri
Weekday Breakfast Menu · Tribute to Joe Maceri
This menu redesign was created in remembrance of Joe Maceri, the late father of the current owner and former head of Connor’s Family Dining. Joe’s legacy lives on through this weekday breakfast menu, offering guests affordable, comforting meals in the spirit of community and hospitality he was known for.
I refreshed the layout, color palette and type hierarchy for better readability while maintaining the warm, nostalgic tone of a family-run diner.
Food Photography Showcase
These images are used across various social platforms to attract new customers, boost engagement, and drive foot traffic.
60's Bash Celebration Assets
Various assets I have crafted for the annual 1960's bash held at the restaurant each summer. Banners, flyers, video advertising, and a special menu were made to promote the event.
This was my first time doing the event and the turnout was the best that the restaurant has seen in years.
Key Outcomes
📈 +15% Special Menu Sales — Redesigned menus led to an extra $7k+ in revenue over 3 months.
💰 Weekend Breakfast Growth — New menus boosted weekend revenue by an almost $10K in 3 months (~$38K annually).
📊 Improved Sales Share — Special items grew from 5.1% → 6.8% of total sales (Projected: $29K annual revenue).
🌐 Digital Reach — Grew Facebook visibility to over 200,000 views in under 6 months.
Owner's Testimonial
I initially came to Sterling Searcy when my company, Connor’s Family Dining, needed a new logo design. Sterling was an absolute pleasure to work with! From the beginning of the process, he took the time to not only understand my company’s needs for a logo design but also the brand we present to our customers, ensuring it was well incorporated into each design.
We are a small, family-owned business, and in previous experiences, it often felt as though we were treated exactly that way—small. Sterling, however, took the time to ensure that our project always felt like a priority at every step. With each design he presented, Sterling was very descriptive in explaining the reasoning behind each concept and why he believed they fit us as a company.
During this project, Sterling also came up with our new tagline: “Where every meal feels like home.” This has become a staple for our establishment and has clearly defined exactly what we want our customers to experience. Since incorporating Sterling’s designs into our special menus, we have seen a significant increase in sales on those items, projecting an increase of over 63% in sales for our menu specials this year alone! The logos truly stand out and easily capture everyone’s attention.
Since our initial project with Sterling, we have returned to him for numerous other projects, including a banner design and print ads we are currently running in different publications. The results speak for themselves. His great designs have drawn more attention and interest to our establishment, directly contributing to increased sales!
I would highly recommend Sterling to anyone. His work is highly professional and consistently completed within the agreed deadlines. Most importantly, Sterling genuinely cares about his clients' needs. He made us feel special throughout the entire process and ensured that the work we received was of the highest quality, with exceptional attention to detail.
- Chris Maceri
Owner, Connor’s Family Dining
Owner, Connor’s Family Dining