Logo animation for FORCE Detroit, focused on clean motion and a confident brand introduction.
Campaign & Social Graphics
Designed promotional and campaign assets for events, initiatives, and community outreach.
Designed promotional and campaign assets for events, initiatives, and community outreach.
Event Coverage & Photography
Captured real-time moments across community events to support storytelling and digital content.
Captured real-time moments across community events to support storytelling and digital content.
Short-Form Video & Reels
Produced and edited short-form content to increase engagement and communicate impact.
Produced and edited short-form content to increase engagement and communicate impact.
Key Outcomes
📈 31K+ Instagram Views — Generated 31,164 views across FORCE Detroit content from Feb. 5–Mar. 17, with 18 pieces of content surpassing 1,000 views.
🎯 Audience Reach Growth — Reached 8,408 accounts, marking a +92.6% increase over the previous period.
💬 1.9K Content Interactions — Earned 1,923 interactions from Feb. 9–Mar. 17, including 658 likes, 145 shares, 59 reposts, and 55 comments.
📈 31K+ Instagram Views — Generated 31,164 views across FORCE Detroit content from Feb. 5–Mar. 17, with 18 pieces of content surpassing 1,000 views.
🎯 Audience Reach Growth — Reached 8,408 accounts, marking a +92.6% increase over the previous period.
💬 1.9K Content Interactions — Earned 1,923 interactions from Feb. 9–Mar. 17, including 658 likes, 145 shares, 59 reposts, and 55 comments.
🎬 Reels as a Growth Driver — Short-form video accounted for 50.2% of total interactions and 41.3% of all views, making video a key part of the content strategy.
🔗 Stronger Profile Activity — Drove 687 profile actions, including 656 profile visits (+66.1%) and 31 external link taps (+1,450%).
🌐 Expanded Visibility Beyond Followers — 45.5% of total views came from non-followers, helping extend FORCE Detroit’s reach beyond its existing audience.